Louisville Times Article -
August 14, 1975
WKLO Morning Man Bill Love:
It's Love In The
Outside the window, a delivery truck hisses quietly down the street,
wet from an early morning rain.
A man in shapeless green workclothes heads home from the night shift.
Two young women in platform shoes clatter on the sidewalk.
Inside, Big Bill Love is at work, talking. He's the early morning disc
jockey at WKLO, working the 5 a.m. to 9 a.m. slot. At times, it seems
like he's working on an assembly line, carefully following a script -- a
hit record, then a weather report, two more records, then the news, then
an oldie-but-goodie, and so on. In between he talks to listeners,
telling the time and where the traffic jams are, and sometimes making
Big Bill was born in Scott County, Kentucky, but he tells it better
himself: "I was born at Finnell Pike, that's F-i-n-n-e-l-l Pike, born in
a farmhouse. It's a national shrine now, they have a Howard Johnson's
"When I was little kid growing up we didn't have a lot of entertainment,
but we did have a radio and I used to listen a lot. Where other kids
would play with little toy guns and cars...I used to make little toy
microphones. I built a TV camera one time out of some toilet paper rolls
and and old box. I made a tripod for it and pretended I had my own TV
"Things went off from there. In Paintsville there's a radio station.
(Paintsville is the town nearest to Finnell Pike.) That's where I
started out...I got sidetracked for a while. I wanted to be a big
college football star and a pro star, but I gave it up. I played
football for six years and all I got was hurt."
After Paintsville, Big Bill worked at several other stations before
coming to WKLO 4 1/2 years ago.
"The morning show is the big one," he explains. "That's when the most
people are listening. It's very difficult to watch TV in the morning.
It's just impossible to be in the bathroom and shave and everything and
have the TV going."
But he does have competition in the morning from other radio radio
One of his toughest competitors is WAKY's Bill Bailey, the self-styled
Duke of Louisville, famous for his abrasive personality and his caustic
Bailey leads Love in the ratings, But the gap has been closing since Big
Bill Love took over WKLO's morning show. A recent survey showed Bailey
with an average quarter hour total of 23,600 listeners to Love's 19,300.
(WAVE and WHAS led with 28,800 and 27,600 respectively.)
In contrast to Bailey, Big Bill is smooth and less controversial. He
philosophizes, "When I was a kid I used to sit around with my little
tape recorder and I'd take a song and I'd cut out a part of it, you
know, splice it out. If I had a mistake, I'd splice it out and put it
back together again. And I thought, 'Wouldn't it be great if life were
like that and you could run back and do it over...splice out what was
wrong and put in the good stuff.'"
Big Bill has an answer for the bad stuff in life, though. He says, "I'm
gonna just keep playing my hits and not worry about it."